Tips for Keeping Your Audience Engaged
Engage with your audience
As a business owner, you know that creating quality content is essential to engage your target audience. It’s no longer enough to post pretty pictures. Prospects and customers now expect more from businesses. Video is one of the most effective ways to keep your audience engaged. If you don’t know where to start or how, here are some top tips that will help you create and incorporate quality video content into your marketing strategy that will keep viewers engaged and coming back to consume more:
1. Create evergreen content
Evergreen content is the type of content that is always relevant and useful, no matter when it’s viewed. This could include educational videos, how-to guides, or even behind the scenes guides. By creating evergreen content, you can ensure that your audience will always have something to watch. What’s more, evergreen video content doesn’t date, so you can republish now or in a years time and it will still be relevant. If you publish regular evergreen videos, you can repurpose them into many other video types for publication to different online platforms.
2. Repurpose old content
If you have older videos that can still add value to your audience, don’t be afraid to repurpose them. A skilled videographer can edit, rework and refresh old videos into something new and interesting. You can produce new introductions or endings, update the information in the video, or even create new graphics or animations. By breathing new life into old content, you can keep your audience engaged without having to start from scratch.
3. Tease upcoming content
If you have an upcoming event, announcement, course or other exciting business update, you can create super engaging teaser videos to create build up and anticipation. Not only will it get your business seen by more people, it will get your existing customers and interested buyers excited about what’s to come. You can increase interest in your content on social media, in email newsletters, or even on your website. Videographers can help you create videos that provide just enough information, a snippet, snapshot or insight long enough to capture attention but short enough to pique interest and make the viewer want to find out more.
4. Collaborate with other businesses
One of the best ways to keep your audience engaged is to collaborate with other businesses in your industry or partnering with complimentary businesses – a videographer for example could partner with an elearning company. This could include co-hosting a webinar, interviewing each other for videos, or creating joint content. By teaming up with other businesses, you can reach a whole new audience while still providing quality content for your existing audience and new members of your community.
5. Something New
Videographers are always testing out new techniques to make videos more creative. Use something new in your next video to keep viewers guessing, captivated and engaged. This could include using a new piece of equipment, trying out a new editing software or even filming in a different location. Or, you could include gamification (incorporating games into your video content) making it more interactive and engaging.
Video marketing is growing at an unprecedented rate. The production of high quality video content can really set your business apart from the competition, and keep your audience engaged. If you’re not sure where to start, contact a professional video production company who can help you create engaging content that will resonate with your target audience.
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