The Videos that your company should have

Videos your company should have

As the saying goes, a picture is worth a thousand words. A video is worth even more. In today’s age of social media and online marketing, videos are an essential part of any company’s marketing strategy.

There are all sorts of videos that your company can produce, from product demonstrations to customer testimonials to educational content. All of these videos can help you reach a wider audience and promote your brand.

Here are some of the videos that we recommend every business should have: 

1. A product or service demonstration video.

If you’re selling a product, then a product demonstration video is a must. This type of video shows potential customers how your product works and what it can do for them. You can also create a demonstration video for a service that you offer, showing your process, workstation or systems. These types of videos are important because they give a potential customer an idea of where you work and how you work. It also gives them an insight into what it would be like to work with or buy from you. 

2. A customer testimonial video.

People are more sceptical than ever. But real customers sharing their stories on video is just one way to overcome scepticism. Customer testimonial videos are an excellent way to build trust and credibility with your potential customers. These videos feature real customers talking about their experience with your product or service. You can give a customer questions to act as prompts for what to say. They can be valuable tools in your marketing toolkit as they help to build credibility and trust. 

3. An educational video.

Educational videos are a great way to position you as an expert in your industry. These videos can be anything from a how-to guide to an informative presentation on a specific topic. You can post them to social media, edit them into short clips or package them as an online course. They are versatile and have so many uses – whether paid or free.  

4. A brand video.

A brand video is a great way to introduce your company to potential customers. This type of video showcases your company’s values, mission, and products. It shares what you are all about, the people behind your company, your story and communicates why people should work with you. It also gives viewers an insight into your personality and makes you more relatable. 

5. How-To Videos 

How-to videos can be used to show potential customers how to use your product. They can be really helpful for complex products that require some explanation. How-to content is great for software, technical products or digital downloads that guide buyers through the process of getting the most out of their purchase. These types of videos can live on your website or social media platforms and help to build trust with your audience. You may even want to produce a knowledge base filled with how-to series and in depth tutorials to improve the customer experience. 

These are just a few of the many types of videos that your company should have. The more of these you include in your business, the more impact they will have. Videos engage, educate and entertain viewers, making them more likely to purchase your product or service.