Creating a short engaging script Video marketing is becoming increasingly important to the success of today’s business. This is because marketing strategies have to be much more diverse and creative than they once were. An effective marketing strategy will allow you communicate important messages, raise awareness of your brand and build authority with your clients …
How to present to camera One of the most challenging and perhaps daunting elements of creating video content is appearing on camera, particularly if you haven’t worked on any projects like this before. Venturing into video content creation can be difficult if you don’t know where or how to begin. Through your video production you …
How to measure the success of your video After weeks of planning, preparation and recording your video is now complete. But the work doesn’t stop there. Once you have published your content measuring its success is important. Video metrics should always be collected because they will determine the success (or otherwise) of your video content. As …
Creating a Shot List The process of creating a video is complex and lengthy. Hours of work go into project managing a perfect video, whether it is a brief explainer video or a longer documentary style piece of content, video producers go through many stages to create the perfect piece of video content. When a …
How to Create a Story Board Explaining to a production team a concept that you have for a video for your business can be a challenge. That’s where a storyboard can prove so beneficial. A storyboard is a useful tool that you can use to sketch out how the video will be delivered, screen by …
