How Much Does it Cost to Make a Corporate Video? Video is fast becoming the marketing medium of choice for many businesses, both large and small. While it comes with a cost implication, the return on investment is generally worth the time, money and effort. You can create a deeper, emotional connection with your audience, …
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Short vs Long Corporate Videos: Which is Best? We live in a world where video is accessible. We can view it wherever we are, whenever we need it. Our smartphones download the content in next to no time, whether we’re at home, in work, on the street or holidaying abroad by the pool. It’s no …
Writing a Script for Your Marketing Video There are several stages to creating a successful marketing video but one of the most important is writing the script. This essentially forms the solid frame around which the rest of the production is going to be moulded. Get it right and everything should fall into place. Your …
Why use Subtitles for Social Media Videos? If you’ve spent time and money putting together the best marketing video you can for your business, you’ll want to make the most of its potential. Posting the video on social media is certainly one great option. For a start, you should benefit from all those shares and …
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How Long Should Your Marketing Video Be? We’re often told in marketing that you should keep everything short and to the point. Apparently, we have limited attention spans. No one is going to watch your marketing video all the way to the end if it drags on for too long. The truth is the length …
Google Ranking and Your Video Content Every business dreams of getting itself on the top line and page one of search engine results. There are a variety of ways to do this, none of them completely guaranteed. It’s one reason why search engine optimisation (SEO) is such as complicated business. Research by Forrester, however, …
